Update `pip_install` to `pip_parse` in README.md (#852)

`pip_install` is deprecated and will be removed in a future release. The example has already been updated to `pip_parse`, but the caption has not been updated yet.
diff --git a/README.md b/README.md
index 944493c..c1ba8f1 100644
--- a/README.md
+++ b/README.md
@@ -117,7 +117,7 @@
 
 ### Installing third_party packages
 
-To add pip dependencies to your `WORKSPACE`, load the `pip_install` function, and call it to create the
+To add pip dependencies to your `WORKSPACE`, load the `pip_parse` function, and call it to create the
 central external repo and individual wheel external repos.