The easiest way to run these is to enable local benchmarks in your build:
fx set minimal.x64 --release --with //src/lib/trace/rust/bench --args=local_bench=true fx build updates ffx test run 'fuchsia-pkg://fuchsia.com/rust_trace_events_benchmarks#meta/trace_events.cm'
Alternatively, you can test through through the end to end benchmarking framework which will also benchmark with the trace points both enabled and disabled.
fx set terminal.x64 --release --with //src/tests/end_to_end/perf:test fx test --e2e tracing_microbenchmarks_test
See Also: Running Performance Tests