diff --git a/pytoml/parser.py b/pytoml/parser.py
index 752c4c6..7fc3d34 100644
--- a/pytoml/parser.py
+++ b/pytoml/parser.py
@@ -209,6 +209,14 @@
         r = _p_basicstr_content(s, _basicstr_re)
         s.expect('"')
         return r
+    if s.consume('\''):
+        if s.consume('\'\''):
+            r = s.expect_re(_litstr_ml_re).group(0)
+            s.expect('\'\'\'')
+        else:
+            r = s.expect_re(_litstr_re).group(0)
+            s.expect('\'')
+        return r
     return s.expect_re(_key_re).group(0)
 
 _float_re = re.compile(r'[+-]?(?:0|[1-9](?:_?\d)*)(?:\.\d(?:_?\d)*)?(?:[eE][+-]?(?:\d(?:_?\d)*))?')