diff --git a/README.md b/README.md
index 7359a2a..944493c 100644
--- a/README.md
+++ b/README.md
@@ -7,8 +7,7 @@
 
 This repository is the home of the core Python rules -- `py_library`,
 `py_binary`, `py_test`, and related symbols that provide the basis for Python
-support in Bazel. It also contains packaging rules for integrating with PyPI
-(`pip`). Documentation lives in the
+support in Bazel. It also contains package installation rules for integrating with PyPI and other package indices. Documentation lives in the
 [`docs/`](https://github.com/bazelbuild/rules_python/tree/main/docs)
 directory and in the
 [Bazel Build Encyclopedia](https://docs.bazel.build/versions/master/be/python.html).
@@ -24,7 +23,7 @@
 rate, but this repository will still follow
 [semantic versioning](https://semver.org).
 
-The packaging rules (`pip_install`, etc.) are less stable. We may make breaking
+The package installation rules (`pip_install`, `pip_parse` etc.) are less stable. We may make breaking
 changes as they evolve.
 
 This repository is maintained by the Bazel community. Neither Google, nor the
@@ -101,14 +100,14 @@
 )
 ```
 
-## Using the packaging rules
+## Using the package installation rules
 
 Usage of the packaging rules involves two main steps.
 
-1. [Installing `pip` dependencies](#installing-pip-dependencies)
-2. [Consuming `pip` dependencies](#consuming-pip-dependencies)
+1. [Installing third_party packages](#installing-third_party-packages)
+2. [Using third_party packages as dependencies](#using-third_party-packages-as-dependencies)
 
-The packaging rules create two kinds of repositories: A central external repo that holds
+The package installation rules create two kinds of repositories: A central external repo that holds
 downloaded wheel files, and individual external repos for each wheel's extracted
 contents. Users only need to interact with the central external repo; the wheel repos
 are essentially an implementation detail. The central external repo provides a
@@ -116,56 +115,13 @@
 `BUILD` files that translates a pip package name into the label of a `py_library`
 target in the appropriate wheel repo.
 
-### Installing `pip` dependencies
+### Installing third_party packages
 
 To add pip dependencies to your `WORKSPACE`, load the `pip_install` function, and call it to create the
 central external repo and individual wheel external repos.
 
 
 ```python
-load("@rules_python//python:pip.bzl", "pip_install")
-
-# Create a central external repo, @my_deps, that contains Bazel targets for all the
-# third-party packages specified in the requirements.txt file.
-pip_install(
-   name = "my_deps",
-   requirements = "//path/to:requirements.txt",
-)
-```
-
-Note that since `pip_install` is a repository rule and therefore executes pip at WORKSPACE-evaluation time, Bazel has no
-information about the Python toolchain and cannot enforce that the interpreter
-used to invoke pip matches the interpreter used to run `py_binary` targets. By
-default, `pip_install` uses the system command `"python3"`. This can be overridden by passing the
-`python_interpreter` attribute or `python_interpreter_target` attribute to `pip_install`.
-
-You can have multiple `pip_install`s in the same workspace. This will create multiple external repos that have no relation to
-one another, and may result in downloading the same wheels multiple times.
-
-As with any repository rule, if you would like to ensure that `pip_install` is
-re-executed in order to pick up a non-hermetic change to your environment (e.g.,
-updating your system `python` interpreter), you can force it to re-execute by running
-`bazel sync --only [pip_install name]`.
-
-### Fetch `pip` dependencies lazily
-
-One pain point with `pip_install` is the need to download all dependencies resolved by
-your requirements.txt before the bazel analysis phase can start. For large python monorepos
-this can take a long time, especially on slow connections.
-
-`pip_parse` provides a solution to this problem. If you can provide a lock
-file of all your python dependencies `pip_parse` will translate each requirement into its own external repository.
-Bazel will only fetch/build wheels for the requirements in the subgraph of your build target.
-
-There are API differences between `pip_parse` and `pip_install`:
-1. `pip_parse` requires a fully resolved lock file of your python dependencies. You can generate this by using the `compile_pip_requirements` rule,
-   running `pip-compile` directly, or using virtualenv and `pip freeze`. `pip_parse` uses a label argument called `requirements_lock` instead of
-   `requirements` to make this distinction clear.
-2. `pip_parse` translates your requirements into a starlark macro called `install_deps`. You must call this macro in your WORKSPACE to
-   declare your dependencies.
-
-
-```python
 load("@rules_python//python:pip.bzl", "pip_parse")
 
 # Create a central repo that knows about the dependencies needed from
@@ -174,14 +130,33 @@
    name = "my_deps",
    requirements_lock = "//path/to:requirements_lock.txt",
 )
-
 # Load the starlark macro which will define your dependencies.
 load("@my_deps//:requirements.bzl", "install_deps")
 # Call it to define repos for your requirements.
 install_deps()
 ```
 
-### Consuming `pip` dependencies
+Note that since `pip_parse` is a repository rule and therefore executes pip at WORKSPACE-evaluation time, Bazel has no
+information about the Python toolchain and cannot enforce that the interpreter
+used to invoke pip matches the interpreter used to run `py_binary` targets. By
+default, `pip_parse` uses the system command `"python3"`. This can be overridden by passing the
+`python_interpreter` attribute or `python_interpreter_target` attribute to `pip_parse`.
+
+You can have multiple `pip_parse`s in the same workspace. This will create multiple external repos that have no relation to
+one another, and may result in downloading the same wheels multiple times.
+
+As with any repository rule, if you would like to ensure that `pip_parse` is
+re-executed in order to pick up a non-hermetic change to your environment (e.g.,
+updating your system `python` interpreter), you can force it to re-execute by running
+`bazel sync --only [pip_parse name]`.
+
+Note: The `pip_install` rule is deprecated. `pip_parse` offers identical functionality and both `pip_install`
+and `pip_parse` now have the same implementation. The name `pip_install` may be removed in a future version of the rules.
+The maintainers have taken all reasonable efforts to faciliate a smooth transition, but some users of `pip_install` will
+need to replace their existing `requirements.txt` with a fully resolved set of dependencies using a tool such as
+`pip-tools` or the `compile_pip_requirements` repository rule.
+
+### Using third_party packages as dependencies
 
 Each extracted wheel repo contains a `py_library` target representing
 the wheel's contents. There are two ways to access this library. The
diff --git a/docs/pip.md b/docs/pip.md
index 4853e52..f6d8430 100644
--- a/docs/pip.md
+++ b/docs/pip.md
@@ -73,69 +73,19 @@
 pip_install(<a href="#pip_install-requirements">requirements</a>, <a href="#pip_install-name">name</a>, <a href="#pip_install-kwargs">kwargs</a>)
 </pre>
 
-Accepts a `requirements.txt` file and installs the dependencies listed within.
-
-Those dependencies become available in a generated `requirements.bzl` file.
-
-This macro wraps the [`pip_repository`](./pip_repository.md) rule that invokes `pip`.
-In your WORKSPACE file:
+Accepts a locked/compiled requirements file and installs the dependencies listed within.
 
 ```python
+load("@rules_python//python:pip.bzl", "pip_install")
+
 pip_install(
+    name = "pip_deps",
     requirements = ":requirements.txt",
 )
-```
 
-You can then reference installed dependencies from a `BUILD` file with:
+load("@pip_deps//:requirements.bzl", "install_deps")
 
-```python
-load("@pip//:requirements.bzl", "requirement")
-py_library(
-    name = "bar",
-    ...
-    deps = [
-       "//my/other:dep",
-       requirement("requests"),
-       requirement("numpy"),
-    ],
-)
-```
-
-> Note that this convenience comes with a cost.
-> Analysis of any BUILD file which loads the requirements helper in this way will
-> cause an eager-fetch of all the pip dependencies,
-> even if no python targets are requested to be built.
-> In a multi-language repo, this may cause developers to fetch dependencies they don't need,
-> so consider using the long form for dependencies if this happens.
-
-In addition to the `requirement` macro, which is used to access the `py_library`
-target generated from a package's wheel, the generated `requirements.bzl` file contains
-functionality for exposing [entry points][whl_ep] as `py_binary` targets.
-
-[whl_ep]: https://packaging.python.org/specifications/entry-points/
-
-```python
-load("@pip_deps//:requirements.bzl", "entry_point")
-
-alias(
-    name = "pip-compile",
-    actual = entry_point(
-        pkg = "pip-tools",
-        script = "pip-compile",
-    ),
-)
-```
-
-Note that for packages whose name and script are the same, only the name of the package
-is needed when calling the `entry_point` macro.
-
-```python
-load("@pip_deps//:requirements.bzl", "entry_point")
-
-alias(
-    name = "flake8",
-    actual = entry_point("flake8"),
-)
+install_deps()
 ```
 
 
@@ -154,7 +104,7 @@
 ## pip_parse
 
 <pre>
-pip_parse(<a href="#pip_parse-requirements_lock">requirements_lock</a>, <a href="#pip_parse-name">name</a>, <a href="#pip_parse-kwargs">kwargs</a>)
+pip_parse(<a href="#pip_parse-requirements">requirements</a>, <a href="#pip_parse-requirements_lock">requirements_lock</a>, <a href="#pip_parse-name">name</a>, <a href="#pip_parse-kwargs">kwargs</a>)
 </pre>
 
 Accepts a locked/compiled requirements file and installs the dependencies listed within.
@@ -247,7 +197,8 @@
 
 | Name  | Description | Default Value |
 | :-------------: | :-------------: | :-------------: |
-| requirements_lock |  A fully resolved 'requirements.txt' pip requirement file     containing the transitive set of your dependencies. If this file is passed instead     of 'requirements' no resolve will take place and pip_repository will create     individual repositories for each of your dependencies so that wheels are     fetched/built only for the targets specified by 'build/run/test'.     Note that if your lockfile is platform-dependent, you can use the <code>requirements_[platform]</code>     attributes.   |  none |
+| requirements |  Deprecated. See requirements_lock.   |  <code>None</code> |
+| requirements_lock |  A fully resolved 'requirements.txt' pip requirement file     containing the transitive set of your dependencies. If this file is passed instead     of 'requirements' no resolve will take place and pip_repository will create     individual repositories for each of your dependencies so that wheels are     fetched/built only for the targets specified by 'build/run/test'.     Note that if your lockfile is platform-dependent, you can use the <code>requirements_[platform]</code>     attributes.   |  <code>None</code> |
 | name |  The name of the generated repository. The generated repositories     containing each requirement will be of the form &lt;name&gt;_&lt;requirement-name&gt;.   |  <code>"pip_parsed_deps"</code> |
 | kwargs |  Additional arguments to the [<code>pip_repository</code>](./pip_repository.md) repository rule.   |  none |
 
diff --git a/docs/pip_repository.md b/docs/pip_repository.md
index c66d8bf..875ea11 100644
--- a/docs/pip_repository.md
+++ b/docs/pip_repository.md
@@ -6,9 +6,9 @@
 
 <pre>
 pip_repository(<a href="#pip_repository-name">name</a>, <a href="#pip_repository-annotations">annotations</a>, <a href="#pip_repository-download_only">download_only</a>, <a href="#pip_repository-enable_implicit_namespace_pkgs">enable_implicit_namespace_pkgs</a>, <a href="#pip_repository-environment">environment</a>,
-               <a href="#pip_repository-extra_pip_args">extra_pip_args</a>, <a href="#pip_repository-incremental">incremental</a>, <a href="#pip_repository-isolated">isolated</a>, <a href="#pip_repository-pip_data_exclude">pip_data_exclude</a>, <a href="#pip_repository-python_interpreter">python_interpreter</a>,
-               <a href="#pip_repository-python_interpreter_target">python_interpreter_target</a>, <a href="#pip_repository-quiet">quiet</a>, <a href="#pip_repository-repo_prefix">repo_prefix</a>, <a href="#pip_repository-requirements">requirements</a>, <a href="#pip_repository-requirements_darwin">requirements_darwin</a>,
-               <a href="#pip_repository-requirements_linux">requirements_linux</a>, <a href="#pip_repository-requirements_lock">requirements_lock</a>, <a href="#pip_repository-requirements_windows">requirements_windows</a>, <a href="#pip_repository-timeout">timeout</a>)
+               <a href="#pip_repository-extra_pip_args">extra_pip_args</a>, <a href="#pip_repository-isolated">isolated</a>, <a href="#pip_repository-pip_data_exclude">pip_data_exclude</a>, <a href="#pip_repository-python_interpreter">python_interpreter</a>,
+               <a href="#pip_repository-python_interpreter_target">python_interpreter_target</a>, <a href="#pip_repository-quiet">quiet</a>, <a href="#pip_repository-repo_prefix">repo_prefix</a>, <a href="#pip_repository-requirements_darwin">requirements_darwin</a>, <a href="#pip_repository-requirements_linux">requirements_linux</a>,
+               <a href="#pip_repository-requirements_lock">requirements_lock</a>, <a href="#pip_repository-requirements_windows">requirements_windows</a>, <a href="#pip_repository-timeout">timeout</a>)
 </pre>
 
 A rule for importing `requirements.txt` dependencies into Bazel.
@@ -62,14 +62,12 @@
 | enable_implicit_namespace_pkgs |  If true, disables conversion of native namespace packages into pkg-util style namespace packages. When set all py_binary and py_test targets must specify either <code>legacy_create_init=False</code> or the global Bazel option <code>--incompatible_default_to_explicit_init_py</code> to prevent <code>__init__.py</code> being automatically generated in every directory.<br><br>This option is required to support some packages which cannot handle the conversion to pkg-util style.   | Boolean | optional | False |
 | environment |  Environment variables to set in the pip subprocess. Can be used to set common variables such as <code>http_proxy</code>, <code>https_proxy</code> and <code>no_proxy</code> Note that pip is run with "--isolated" on the CLI so PIP_&lt;VAR&gt;_&lt;NAME&gt; style env vars are ignored, but env vars that control requests and urllib3 can be passed.   | <a href="https://bazel.build/docs/skylark/lib/dict.html">Dictionary: String -> String</a> | optional | {} |
 | extra_pip_args |  Extra arguments to pass on to pip. Must not contain spaces.   | List of strings | optional | [] |
-| incremental |  Create the repository in incremental mode.   | Boolean | optional | False |
 | isolated |  Whether or not to pass the [--isolated](https://pip.pypa.io/en/stable/cli/pip/#cmdoption-isolated) flag to the underlying pip command. Alternatively, the <code>RULES_PYTHON_PIP_ISOLATED</code> enviornment varaible can be used to control this flag.   | Boolean | optional | True |
 | pip_data_exclude |  Additional data exclusion parameters to add to the pip packages BUILD file.   | List of strings | optional | [] |
 | python_interpreter |  The python interpreter to use. This can either be an absolute path or the name of a binary found on the host's <code>PATH</code> environment variable. If no value is set <code>python3</code> is defaulted for Unix systems and <code>python.exe</code> for Windows.   | String | optional | "" |
 | python_interpreter_target |  If you are using a custom python interpreter built by another repository rule, use this attribute to specify its BUILD target. This allows pip_repository to invoke pip using the same interpreter as your toolchain. If set, takes precedence over python_interpreter.   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
 | quiet |  If True, suppress printing stdout and stderr output to the terminal.   | Boolean | optional | True |
-| repo_prefix |  Prefix for the generated packages. For non-incremental mode the packages will be of the form<br><br>@&lt;name&gt;//&lt;prefix&gt;&lt;sanitized-package-name&gt;/...<br><br>For incremental mode the packages will be of the form<br><br>@&lt;prefix&gt;&lt;sanitized-package-name&gt;//...   | String | optional | "" |
-| requirements |  A 'requirements.txt' pip requirements file.   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
+| repo_prefix |  Prefix for the generated packages will be of the form<br><br>@&lt;prefix&gt;&lt;sanitized-package-name&gt;//...   | String | optional | "" |
 | requirements_darwin |  Override the requirements_lock attribute when the host platform is Mac OS   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
 | requirements_linux |  Override the requirements_lock attribute when the host platform is Linux   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
 | requirements_lock |  A fully resolved 'requirements.txt' pip requirement file containing the transitive set of your dependencies. If this file is passed instead of 'requirements' no resolve will take place and pip_repository will create individual repositories for each of your dependencies so that wheels are fetched/built only for the targets specified by 'build/run/test'.   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
@@ -108,7 +106,7 @@
 | python_interpreter_target |  If you are using a custom python interpreter built by another repository rule, use this attribute to specify its BUILD target. This allows pip_repository to invoke pip using the same interpreter as your toolchain. If set, takes precedence over python_interpreter.   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
 | quiet |  If True, suppress printing stdout and stderr output to the terminal.   | Boolean | optional | True |
 | repo |  Pointer to parent repo name. Used to make these rules rerun if the parent repo changes.   | String | required |  |
-| repo_prefix |  Prefix for the generated packages. For non-incremental mode the packages will be of the form<br><br>@&lt;name&gt;//&lt;prefix&gt;&lt;sanitized-package-name&gt;/...<br><br>For incremental mode the packages will be of the form<br><br>@&lt;prefix&gt;&lt;sanitized-package-name&gt;//...   | String | optional | "" |
+| repo_prefix |  Prefix for the generated packages will be of the form<br><br>@&lt;prefix&gt;&lt;sanitized-package-name&gt;//...   | String | optional | "" |
 | requirement |  Python requirement string describing the package to make available   | String | required |  |
 | timeout |  Timeout (in seconds) on the rule's execution duration.   | Integer | optional | 600 |
 
diff --git a/examples/BUILD b/examples/BUILD
index 41dd875..ee4d7e4 100644
--- a/examples/BUILD
+++ b/examples/BUILD
@@ -39,10 +39,5 @@
 )
 
 bazel_integration_test(
-    name = "relative_requirements_example",
-    timeout = "long",
-)
-
-bazel_integration_test(
     name = "bzlmod_example",
 )
diff --git a/examples/pip_install/BUILD b/examples/pip_install/BUILD
index ad983b2..35f5a93 100644
--- a/examples/pip_install/BUILD
+++ b/examples/pip_install/BUILD
@@ -88,9 +88,9 @@
 genquery(
     name = "yamllint_lib_by_version",
     expression = """
-    attr("tags", "\\bpypi_version=1.26.3\\b", "@pip//pypi__yamllint")
+    attr("tags", "\\bpypi_version=1.26.3\\b", "@pip_yamllint//:pkg")
     intersect
-    attr("tags", "\\bpypi_name=yamllint\\b", "@pip//pypi__yamllint")
+    attr("tags", "\\bpypi_name=yamllint\\b", "@pip_yamllint//:pkg")
     """,
     scope = [requirement("yamllint")],
 )
@@ -99,7 +99,7 @@
     name = "write_expected",
     out = "expected",
     content = [
-        "@pip//pypi__yamllint:pypi__yamllint",
+        "@pip_yamllint//:pkg",
         "",
     ],
 )
diff --git a/examples/pip_install/WORKSPACE b/examples/pip_install/WORKSPACE
index 0b33a2b..f63d928 100644
--- a/examples/pip_install/WORKSPACE
+++ b/examples/pip_install/WORKSPACE
@@ -57,6 +57,11 @@
     requirements = "//:requirements.txt",
 )
 
+load("@pip//:requirements.bzl", "install_deps")
+
+# Initialize repositories for all packages in requirements.txt.
+install_deps()
+
 # You could optionally use an in-build, compiled python interpreter as a toolchain,
 # and also use it to execute pip.
 #
diff --git a/examples/pip_install/pip_install_test.py b/examples/pip_install/pip_install_test.py
index 6092768..9fe51fa 100644
--- a/examples/pip_install/pip_install_test.py
+++ b/examples/pip_install/pip_install_test.py
@@ -37,11 +37,11 @@
         self.assertListEqual(
             env.split(" "),
             [
-                "external/pip/pypi__s3cmd/data/share/doc/packages/s3cmd/INSTALL.md",
-                "external/pip/pypi__s3cmd/data/share/doc/packages/s3cmd/LICENSE",
-                "external/pip/pypi__s3cmd/data/share/doc/packages/s3cmd/NEWS",
-                "external/pip/pypi__s3cmd/data/share/doc/packages/s3cmd/README.md",
-                "external/pip/pypi__s3cmd/data/share/man/man1/s3cmd.1",
+                "external/pip_s3cmd/data/share/doc/packages/s3cmd/INSTALL.md",
+                "external/pip_s3cmd/data/share/doc/packages/s3cmd/LICENSE",
+                "external/pip_s3cmd/data/share/doc/packages/s3cmd/NEWS",
+                "external/pip_s3cmd/data/share/doc/packages/s3cmd/README.md",
+                "external/pip_s3cmd/data/share/man/man1/s3cmd.1",
             ],
         )
 
@@ -51,13 +51,13 @@
         self.assertListEqual(
             env.split(" "),
             [
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/DESCRIPTION.rst",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/INSTALLER",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/METADATA",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/RECORD",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/WHEEL",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/metadata.json",
-                "external/pip/pypi__boto3/site-packages/boto3-1.14.51.dist-info/top_level.txt",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/DESCRIPTION.rst",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/INSTALLER",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/METADATA",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/RECORD",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/WHEEL",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/metadata.json",
+                "external/pip_boto3/site-packages/boto3-1.14.51.dist-info/top_level.txt",
             ],
         )
 
diff --git a/examples/pip_repository_annotations/BUILD b/examples/pip_repository_annotations/BUILD
index 8c69c40..4fd124e 100644
--- a/examples/pip_repository_annotations/BUILD
+++ b/examples/pip_repository_annotations/BUILD
@@ -27,7 +27,7 @@
 py_test(
     name = "pip_install_annotations_test",
     srcs = ["pip_repository_annotations_test.py"],
-    env = {"WHEEL_PKG_DIR": "pip_installed/pypi__wheel"},
+    env = {"WHEEL_PKG_DIR": "pip_installed_wheel"},
     main = "pip_repository_annotations_test.py",
     deps = [
         requirement("wheel"),
diff --git a/examples/pip_repository_annotations/WORKSPACE b/examples/pip_repository_annotations/WORKSPACE
index 8ee885d..aeea842 100644
--- a/examples/pip_repository_annotations/WORKSPACE
+++ b/examples/pip_repository_annotations/WORKSPACE
@@ -54,9 +54,9 @@
     requirements_lock = "//:requirements.txt",
 )
 
-load("@pip_parsed//:requirements.bzl", "install_deps")
+load("@pip_parsed//:requirements.bzl", install_pip_parse_deps = "install_deps")
 
-install_deps()
+install_pip_parse_deps()
 
 # For a more thorough example of `pip_install`. See `@rules_python//examples/pip_install`
 pip_install(
@@ -65,3 +65,7 @@
     python_interpreter_target = interpreter,
     requirements = "//:requirements.txt",
 )
+
+load("@pip_installed//:requirements.bzl", install_pip_install_deps = "install_deps")
+
+install_pip_install_deps()
diff --git a/examples/relative_requirements/BUILD b/examples/relative_requirements/BUILD
deleted file mode 100644
index d24ee5f..0000000
--- a/examples/relative_requirements/BUILD
+++ /dev/null
@@ -1,10 +0,0 @@
-load("@pip//:requirements.bzl", "requirement")
-load("@rules_python//python:defs.bzl", "py_test")
-
-py_test(
-    name = "main",
-    srcs = ["main.py"],
-    deps = [
-        requirement("relative_package_name"),
-    ],
-)
diff --git a/examples/relative_requirements/README.md b/examples/relative_requirements/README.md
deleted file mode 100644
index 4b9258e..0000000
--- a/examples/relative_requirements/README.md
+++ /dev/null
@@ -1,4 +0,0 @@
-# relative_requirements example
-
-This example shows how to use pip to fetch relative dependencies from a requirements.txt file,
-then use them in BUILD files as dependencies of Bazel targets.
diff --git a/examples/relative_requirements/WORKSPACE b/examples/relative_requirements/WORKSPACE
deleted file mode 100644
index 4ae91c3..0000000
--- a/examples/relative_requirements/WORKSPACE
+++ /dev/null
@@ -1,21 +0,0 @@
-workspace(name = "example_repo")
-
-local_repository(
-    name = "rules_python",
-    path = "../..",
-)
-
-load("@rules_python//python:repositories.bzl", "python_register_toolchains")
-
-python_register_toolchains(
-    name = "python39",
-    python_version = "3.9",
-)
-
-load("@python39//:defs.bzl", "interpreter")
-load("@rules_python//python:pip.bzl", "pip_install")
-
-pip_install(
-    python_interpreter_target = interpreter,
-    requirements = "//:requirements.txt",
-)
diff --git a/examples/relative_requirements/main.py b/examples/relative_requirements/main.py
deleted file mode 100644
index b8ac021..0000000
--- a/examples/relative_requirements/main.py
+++ /dev/null
@@ -1,5 +0,0 @@
-import relative_package_name
-
-if __name__ == "__main__":
-    # Run a function from the relative package
-    print(relative_package_name.test())
diff --git a/examples/relative_requirements/relative_package/relative_package_name/__init__.py b/examples/relative_requirements/relative_package/relative_package_name/__init__.py
deleted file mode 100644
index c031192..0000000
--- a/examples/relative_requirements/relative_package/relative_package_name/__init__.py
+++ /dev/null
@@ -1,2 +0,0 @@
-def test():
-    return True
diff --git a/examples/relative_requirements/relative_package/setup.py b/examples/relative_requirements/relative_package/setup.py
deleted file mode 100644
index 052b519..0000000
--- a/examples/relative_requirements/relative_package/setup.py
+++ /dev/null
@@ -1,7 +0,0 @@
-from setuptools import setup
-
-setup(
-    name="relative_package_name",
-    version="1.0.0",
-    packages=["relative_package_name"],
-)
diff --git a/examples/relative_requirements/requirements.txt b/examples/relative_requirements/requirements.txt
deleted file mode 100644
index 9a81317..0000000
--- a/examples/relative_requirements/requirements.txt
+++ /dev/null
@@ -1 +0,0 @@
-./relative_package
diff --git a/python/pip.bzl b/python/pip.bzl
index 954317f..dfafefe 100644
--- a/python/pip.bzl
+++ b/python/pip.bzl
@@ -21,69 +21,19 @@
 package_annotation = _package_annotation
 
 def pip_install(requirements = None, name = "pip", **kwargs):
-    """Accepts a `requirements.txt` file and installs the dependencies listed within.
-
-    Those dependencies become available in a generated `requirements.bzl` file.
-
-    This macro wraps the [`pip_repository`](./pip_repository.md) rule that invokes `pip`.
-    In your WORKSPACE file:
+    """Accepts a locked/compiled requirements file and installs the dependencies listed within.
 
     ```python
+    load("@rules_python//python:pip.bzl", "pip_install")
+
     pip_install(
+        name = "pip_deps",
         requirements = ":requirements.txt",
     )
-    ```
 
-    You can then reference installed dependencies from a `BUILD` file with:
+    load("@pip_deps//:requirements.bzl", "install_deps")
 
-    ```python
-    load("@pip//:requirements.bzl", "requirement")
-    py_library(
-        name = "bar",
-        ...
-        deps = [
-           "//my/other:dep",
-           requirement("requests"),
-           requirement("numpy"),
-        ],
-    )
-    ```
-
-    > Note that this convenience comes with a cost.
-    > Analysis of any BUILD file which loads the requirements helper in this way will
-    > cause an eager-fetch of all the pip dependencies,
-    > even if no python targets are requested to be built.
-    > In a multi-language repo, this may cause developers to fetch dependencies they don't need,
-    > so consider using the long form for dependencies if this happens.
-
-    In addition to the `requirement` macro, which is used to access the `py_library`
-    target generated from a package's wheel, the generated `requirements.bzl` file contains
-    functionality for exposing [entry points][whl_ep] as `py_binary` targets.
-
-    [whl_ep]: https://packaging.python.org/specifications/entry-points/
-
-    ```python
-    load("@pip_deps//:requirements.bzl", "entry_point")
-
-    alias(
-        name = "pip-compile",
-        actual = entry_point(
-            pkg = "pip-tools",
-            script = "pip-compile",
-        ),
-    )
-    ```
-
-    Note that for packages whose name and script are the same, only the name of the package
-    is needed when calling the `entry_point` macro.
-
-    ```python
-    load("@pip_deps//:requirements.bzl", "entry_point")
-
-    alias(
-        name = "flake8",
-        actual = entry_point("flake8"),
-    )
+    install_deps()
     ```
 
     Args:
@@ -92,17 +42,11 @@
         **kwargs (dict): Additional arguments to the [`pip_repository`](./pip_repository.md) repository rule.
     """
 
-    # Just in case our dependencies weren't already fetched
-    pip_install_dependencies()
+    # buildifier: disable=print
+    print("pip_install is deprecated. Please switch to pip_parse. pip_install will be removed in a future release.")
+    pip_parse(requirements = requirements, name = name, **kwargs)
 
-    pip_repository(
-        name = name,
-        requirements = requirements,
-        repo_prefix = "pypi__",
-        **kwargs
-    )
-
-def pip_parse(requirements_lock, name = "pip_parsed_deps", **kwargs):
+def pip_parse(requirements = None, requirements_lock = None, name = "pip_parsed_deps", **kwargs):
     """Accepts a locked/compiled requirements file and installs the dependencies listed within.
 
     Those dependencies become available in a generated `requirements.bzl` file.
@@ -195,6 +139,7 @@
             fetched/built only for the targets specified by 'build/run/test'.
             Note that if your lockfile is platform-dependent, you can use the `requirements_[platform]`
             attributes.
+        requirements (Label): Deprecated. See requirements_lock.
         name (str, optional): The name of the generated repository. The generated repositories
             containing each requirement will be of the form <name>_<requirement-name>.
         **kwargs (dict): Additional arguments to the [`pip_repository`](./pip_repository.md) repository rule.
@@ -203,10 +148,14 @@
     # Just in case our dependencies weren't already fetched
     pip_install_dependencies()
 
+    # Temporary compatibility shim.
+    # pip_install was previously document to use requirements while pip_parse was using requirements_lock.
+    # We would prefer everyone move to using requirements_lock, but we maintain a temporary shim.
+    reqs_to_use = requirements_lock if requirements_lock else requirements
+
     pip_repository(
         name = name,
-        requirements_lock = requirements_lock,
+        requirements_lock = reqs_to_use,
         repo_prefix = "{}_".format(name),
-        incremental = True,
         **kwargs
     )
diff --git a/python/pip_install/extract_wheels/BUILD b/python/pip_install/extract_wheels/BUILD
index 158d34b..bc11885 100644
--- a/python/pip_install/extract_wheels/BUILD
+++ b/python/pip_install/extract_wheels/BUILD
@@ -9,7 +9,6 @@
         "arguments.py",
         "bazel.py",
         "extract_single_wheel.py",
-        "extract_wheels.py",
         "namespace_pkgs.py",
         "parse_requirements_to_bzl.py",
         "requirements.py",
@@ -22,14 +21,6 @@
 )
 
 py_binary(
-    name = "extract_wheels",
-    srcs = [
-        "extract_wheels.py",
-    ],
-    deps = [":lib"],
-)
-
-py_binary(
     name = "extract_single_wheel",
     srcs = [
         "extract_single_wheel.py",
diff --git a/python/pip_install/extract_wheels/extract_single_wheel.py b/python/pip_install/extract_wheels/extract_single_wheel.py
index a7cc672..9c44eff 100644
--- a/python/pip_install/extract_wheels/extract_single_wheel.py
+++ b/python/pip_install/extract_wheels/extract_single_wheel.py
@@ -8,11 +8,32 @@
 
 from python.pip_install.extract_wheels import arguments, bazel, requirements
 from python.pip_install.extract_wheels.annotation import annotation_from_str_path
-from python.pip_install.extract_wheels.extract_wheels import (
-    configure_reproducible_wheels,
-)
 
 
+def configure_reproducible_wheels() -> None:
+    """Modifies the environment to make wheel building reproducible.
+    Wheels created from sdists are not reproducible by default. We can however workaround this by
+    patching in some configuration with environment variables.
+    """
+
+    # wheel, by default, enables debug symbols in GCC. This incidentally captures the build path in the .so file
+    # We can override this behavior by disabling debug symbols entirely.
+    # https://github.com/pypa/pip/issues/6505
+    if "CFLAGS" in os.environ:
+        os.environ["CFLAGS"] += " -g0"
+    else:
+        os.environ["CFLAGS"] = "-g0"
+
+    # set SOURCE_DATE_EPOCH to 1980 so that we can use python wheels
+    # https://github.com/NixOS/nixpkgs/blob/master/doc/languages-frameworks/python.section.md#python-setuppy-bdist_wheel-cannot-create-whl
+    if "SOURCE_DATE_EPOCH" not in os.environ:
+        os.environ["SOURCE_DATE_EPOCH"] = "315532800"
+
+    # Python wheel metadata files can be unstable.
+    # See https://bitbucket.org/pypa/wheel/pull-requests/74/make-the-output-of-metadata-files/diff
+    if "PYTHONHASHSEED" not in os.environ:
+        os.environ["PYTHONHASHSEED"] = "0"
+
 def main() -> None:
     parser = argparse.ArgumentParser(
         description="Build and/or fetch a single wheel based on the requirement passed in"
diff --git a/python/pip_install/extract_wheels/extract_wheels.py b/python/pip_install/extract_wheels/extract_wheels.py
deleted file mode 100644
index 2addaf8..0000000
--- a/python/pip_install/extract_wheels/extract_wheels.py
+++ /dev/null
@@ -1,132 +0,0 @@
-"""extract_wheels
-
-extract_wheels resolves and fetches artifacts transitively from the Python Package Index (PyPI) based on a
-requirements.txt. It generates the required BUILD files to consume these packages as Python libraries.
-
-Under the hood, it depends on the `pip wheel` command to do resolution, download, and compilation into wheels.
-"""
-import argparse
-import glob
-import os
-import pathlib
-import subprocess
-import sys
-
-from python.pip_install.extract_wheels import (
-    annotation,
-    arguments,
-    bazel,
-    requirements,
-    wheel,
-)
-
-
-def configure_reproducible_wheels() -> None:
-    """Modifies the environment to make wheel building reproducible.
-
-    Wheels created from sdists are not reproducible by default. We can however workaround this by
-    patching in some configuration with environment variables.
-    """
-
-    # wheel, by default, enables debug symbols in GCC. This incidentally captures the build path in the .so file
-    # We can override this behavior by disabling debug symbols entirely.
-    # https://github.com/pypa/pip/issues/6505
-    if "CFLAGS" in os.environ:
-        os.environ["CFLAGS"] += " -g0"
-    else:
-        os.environ["CFLAGS"] = "-g0"
-
-    # set SOURCE_DATE_EPOCH to 1980 so that we can use python wheels
-    # https://github.com/NixOS/nixpkgs/blob/master/doc/languages-frameworks/python.section.md#python-setuppy-bdist_wheel-cannot-create-whl
-    if "SOURCE_DATE_EPOCH" not in os.environ:
-        os.environ["SOURCE_DATE_EPOCH"] = "315532800"
-
-    # Python wheel metadata files can be unstable.
-    # See https://bitbucket.org/pypa/wheel/pull-requests/74/make-the-output-of-metadata-files/diff
-    if "PYTHONHASHSEED" not in os.environ:
-        os.environ["PYTHONHASHSEED"] = "0"
-
-
-def main() -> None:
-    """Main program.
-
-    Exits zero on successful program termination, non-zero otherwise.
-    """
-
-    configure_reproducible_wheels()
-
-    parser = argparse.ArgumentParser(
-        description="Resolve and fetch artifacts transitively from PyPI"
-    )
-    parser.add_argument(
-        "--requirements",
-        action="store",
-        required=True,
-        help="Path to requirements.txt from where to install dependencies",
-    )
-    parser.add_argument(
-        "--annotations",
-        type=annotation.annotations_map_from_str_path,
-        help="A json encoded file containing annotations for rendered packages.",
-    )
-    arguments.parse_common_args(parser)
-    args = parser.parse_args()
-    deserialized_args = dict(vars(args))
-    arguments.deserialize_structured_args(deserialized_args)
-
-    # Pip is run with the working directory changed to the folder containing the requirements.txt file, to allow for
-    # relative requirements to be correctly resolved. The --wheel-dir is therefore required to be repointed back to the
-    # current calling working directory (the repo root in .../external/name), where the wheel files should be written to
-    pip_args = (
-        [sys.executable, "-m", "pip"]
-        + (["--isolated"] if args.isolated else [])
-        + ["download" if args.download_only else "wheel", "-r", args.requirements]
-        + ["--wheel-dir", os.getcwd()]
-        + deserialized_args["extra_pip_args"]
-    )
-
-    env = os.environ.copy()
-    env.update(deserialized_args["environment"])
-
-    # Assumes any errors are logged by pip so do nothing. This command will fail if pip fails
-    subprocess.run(
-        pip_args,
-        check=True,
-        env=env,
-        cwd=str(pathlib.Path(args.requirements).parent.resolve()),
-    )
-
-    extras = requirements.parse_extras(args.requirements)
-
-    repo_label = "@%s" % args.repo
-
-    # Locate all wheels
-    wheels = [whl for whl in glob.glob("*.whl")]
-
-    # Collect all annotations
-    reqs = {whl: wheel.Wheel(whl).name for whl in wheels}
-    annotations = args.annotations.collect(reqs.values())
-
-    targets = [
-        '"{}{}"'.format(
-            repo_label,
-            bazel.extract_wheel(
-                wheel_file=whl,
-                extras=extras,
-                pip_data_exclude=deserialized_args["pip_data_exclude"],
-                enable_implicit_namespace_pkgs=args.enable_implicit_namespace_pkgs,
-                repo_prefix=args.repo_prefix,
-                annotation=annotations.get(name),
-            ),
-        )
-        for whl, name in reqs.items()
-    ]
-
-    with open("requirements.bzl", "w") as requirement_file:
-        requirement_file.write(
-            bazel.generate_requirements_file_contents(repo_label, targets)
-        )
-
-
-if __name__ == "__main__":
-    main()
diff --git a/python/pip_install/pip_repository.bzl b/python/pip_install/pip_repository.bzl
index d729ae9..bc7da73 100644
--- a/python/pip_install/pip_repository.bzl
+++ b/python/pip_install/pip_repository.bzl
@@ -222,8 +222,7 @@
         requirements_txt = rctx.attr.requirements_windows
     if not requirements_txt:
         fail("""\
-Incremental mode requires a requirements_lock attribute be specified,
-or a platform-specific lockfile using one of the requirements_* attributes.
+A requirements_lock attribute must be specified, or a platform-specific lockfile using one of the requirements_* attributes.
 """)
     return requirements_txt
 
@@ -235,40 +234,28 @@
     annotations_file = rctx.path("annotations.json")
     rctx.file(annotations_file, json.encode_indent(annotations, indent = " " * 4))
 
-    if rctx.attr.incremental:
-        requirements_txt = _locked_requirements(rctx)
-        args = [
-            python_interpreter,
-            "-m",
-            "python.pip_install.extract_wheels.parse_requirements_to_bzl",
-            "--requirements_lock",
-            rctx.path(requirements_txt),
-            "--requirements_lock_label",
-            str(requirements_txt),
-            # pass quiet and timeout args through to child repos.
-            "--quiet",
-            str(rctx.attr.quiet),
-            "--timeout",
-            str(rctx.attr.timeout),
-            "--annotations",
-            annotations_file,
-        ]
+    requirements_txt = _locked_requirements(rctx)
+    args = [
+        python_interpreter,
+        "-m",
+        "python.pip_install.extract_wheels.parse_requirements_to_bzl",
+        "--requirements_lock",
+        rctx.path(requirements_txt),
+        "--requirements_lock_label",
+        str(requirements_txt),
+        # pass quiet and timeout args through to child repos.
+        "--quiet",
+        str(rctx.attr.quiet),
+        "--timeout",
+        str(rctx.attr.timeout),
+        "--annotations",
+        annotations_file,
+    ]
 
-        args += ["--python_interpreter", _get_python_interpreter_attr(rctx)]
-        if rctx.attr.python_interpreter_target:
-            args += ["--python_interpreter_target", str(rctx.attr.python_interpreter_target)]
-        progress_message = "Parsing requirements to starlark"
-    else:
-        args = [
-            python_interpreter,
-            "-m",
-            "python.pip_install.extract_wheels.extract_wheels",
-            "--requirements",
-            rctx.path(rctx.attr.requirements),
-            "--annotations",
-            annotations_file,
-        ]
-        progress_message = "Extracting wheels"
+    args += ["--python_interpreter", _get_python_interpreter_attr(rctx)]
+    if rctx.attr.python_interpreter_target:
+        args += ["--python_interpreter_target", str(rctx.attr.python_interpreter_target)]
+    progress_message = "Parsing requirements to starlark"
 
     args += ["--repo", rctx.attr.name, "--repo-prefix", rctx.attr.repo_prefix]
     args = _parse_optional_attrs(rctx, args)
@@ -361,12 +348,7 @@
     ),
     "repo_prefix": attr.string(
         doc = """
-Prefix for the generated packages. For non-incremental mode the
-packages will be of the form
-
-@<name>//<prefix><sanitized-package-name>/...
-
-For incremental mode the packages will be of the form
+Prefix for the generated packages will be of the form
 
 @<prefix><sanitized-package-name>//...
 """,
@@ -387,14 +369,6 @@
     "annotations": attr.string_dict(
         doc = "Optional annotations to apply to packages",
     ),
-    "incremental": attr.bool(
-        default = False,
-        doc = "Create the repository in incremental mode.",
-    ),
-    "requirements": attr.label(
-        allow_single_file = True,
-        doc = "A 'requirements.txt' pip requirements file.",
-    ),
     "requirements_darwin": attr.label(
         allow_single_file = True,
         doc = "Override the requirements_lock attribute when the host platform is Mac OS",
diff --git a/python/pip_install/private/srcs.bzl b/python/pip_install/private/srcs.bzl
index bdd76b1..e42bb8e 100644
--- a/python/pip_install/private/srcs.bzl
+++ b/python/pip_install/private/srcs.bzl
@@ -12,7 +12,6 @@
     "@rules_python//python/pip_install/extract_wheels:arguments.py",
     "@rules_python//python/pip_install/extract_wheels:bazel.py",
     "@rules_python//python/pip_install/extract_wheels:extract_single_wheel.py",
-    "@rules_python//python/pip_install/extract_wheels:extract_wheels.py",
     "@rules_python//python/pip_install/extract_wheels:namespace_pkgs.py",
     "@rules_python//python/pip_install/extract_wheels:parse_requirements_to_bzl.py",
     "@rules_python//python/pip_install/extract_wheels:requirements.py",
diff --git a/tests/pip_repository_entry_points/WORKSPACE b/tests/pip_repository_entry_points/WORKSPACE
index 07a5d3a..dd80db4 100644
--- a/tests/pip_repository_entry_points/WORKSPACE
+++ b/tests/pip_repository_entry_points/WORKSPACE
@@ -24,9 +24,9 @@
     requirements_lock = "//:requirements.txt",
 )
 
-load("@pip_parsed//:requirements.bzl", "install_deps")
+load("@pip_parsed//:requirements.bzl", install_pip_parse_deps = "install_deps")
 
-install_deps()
+install_pip_parse_deps()
 
 # For a more thorough example of `pip_install`. See `@rules_python//examples/pip_install`
 pip_install(
@@ -34,3 +34,7 @@
     python_interpreter_target = interpreter,
     requirements = "//:requirements.txt",
 )
+
+load("@pip_installed//:requirements.bzl", install_pip_install_deps = "install_deps")
+
+install_pip_install_deps()